News

When it comes to outerwear, we take having fun pretty seriously. Nothing worse than having the best day out up on the hill spoiled by some gear mishap.  After our first collection last year, we gathered up our notes and readjusted our softshell joggers to be all new and improved.  We added some features which we think will make our joggers your all time favourite to ride whether park, piste or pow. They now feature a wider cut ankle hem, with an adjustable, toggled, drawstring for easier access over your boot, and we're still bringing back the waist gaiters and combat pockets, straight...

We all know by now that social media is not always so good for your mental state, but if you're already scrolling (and let's face it, its pretty enjoyable with a cuppa) you've got to admit that some people are putting quality content out there. We have compiled here a few of those accounts which keep us scrolling at night. A mixture of our gang around the globe and also the ones we find ourselves revisiting time and time again.    Jukka Tyni - @jukiola  Fair enough, we might be a bit biased here as Jukka is part of the...

With the return of access to French resorts for the Brits itching for release from their "freed" Island, which we're sure many of you are super stoked about. 🙌🙌 We thought we'd send out a little round up of some of our favourite spots you're likely to find us lurking in throughout the year.    When we're Pow hunting... Avoriaz  We may be a little biased, as many of you know that Brethren was born out of Morzine, which means we spent many years figuring out the ultimate spots. Avoriaz boast access to 4000 hectares of skiable area and so...

The borders to France have reopened so it's time to freshen up your winter wardrobe...and we've got the goods for you: The Softshell Anorak. Back, and better than before, based on your feedback. Simplified for this year, leaving a regular Roo' Pouch with an internal media pocket and headphone jack hole. Also added a Snow Stoppa, toggled bottom hem, so you can pull her in tight or keep it loose, whatever the weather permits.   But don't believe us! This is what Whitelines had to say in their 100 snowboard products of the year!    "Snowboarders looking for fashionable technical streetwear...